What is Historia?

In a world where the hustle and bustle of modern life often takes center stage, there's a powerful movement brewing—one that seeks to honor history, develop gratitude, and inspire a passion for lifelong learning in everyone. This movement is Historia.

Historia is a brand and a community, but at its core, much more than that—it's a mission. A mission to honor history together, with the ultimate goal of building a more grateful world. But what does that really mean, and how does Historia plan to achieve such an ambitious aim?

For starters, Historia recognizes that true gratitude stems from understanding and appreciating the struggles and triumphs of those who came before us. Past generations faced incredible challenges—lacking amenities that we often take for granted today such as proper sanitation, clean water, and electricity—yet they persevered, driven by a shared vision of making the world a better place. Their ingenuity, resilience, and unwavering determination laid the foundation for the society we enjoy today—the best in world history.

Now, it's our turn to pay it forward. Historia believes that by inspiring gratitude in each other, we can empower ourselves to make a remarkable impact on the world. It's a tall task to be sure, but one that we are fully committed to tackling head-on. By embracing the lessons of the past and channeling them into meaningful action, we can create a more prosperous future for generations to come.

What exactly does this journey of gratitude and lifelong learning entail? Historia is about fostering a love for learning and a deep appreciation for our great nation, the United States of America. And what better way to accomplish this than by immersing ourselves in these magnificent historical sites, roaming hallowed halls and engaging with the legacies of those who have made a true dent in the universe?

That’s why we’re starting with Historia Passport & Guide, a book series that showcases the best historical sites, museums, and organizations in each US state. Historia Passport encourages individuals and families to explore these historical sites and museums, where knowledge and wisdom abound at every turn. By touring communities at a state and local level, we can honor the people who paved the way for us and gain valuable insights into our united past. Armed with this newfound understanding, we can then set out to build and contribute in our own unique ways, leaving behind a special legacy for our descendants to marvel at.

But Historia isn't just about learning—it's also about trust. We recognize that trust is the foundation of any meaningful relationship, and we are committed to earning the highest level of trust with the American people of any company in history. How do we plan to achieve this? By always seeking light, liberty, and truth in all that we do, upholding the highest standards of integrity, accountability, and transparency, and empowering our customers to share their thoughts, opinions, and ideas. Because they are the ones who will shape what we do everyday.

As we embark on this journey together, let us remember the words of the Romans and Greeks: “Historia” means “history” in Latin, and from the ancient Greek, "learning through research." Let us embrace the spirit of relentless curiosity and discovery as we uncover the hidden gems of our past and forge a path towards a brighter future.

Historia is not a conventional company and will never be one — it's an idea, a movement, and a call to action. It's a reminder that the stories of our past have the power to shape our present and inspire our future. So let us honor history together, cultivate gratitude, and set on a voyage of lifelong learning—one that will not only enrich our own lives but also leave a lasting legacy for generations to come. Your Historia adventure awaits.